hello.

Hi, I’m Alena, the designer behind Studio Midweek based in Southern California. I’m passionate about thoughtfully designing meaningful and engaging work.

I believe presentation is essential in all aspects of life. It gives us a perspective of the values someone holds. As a designer, I am aware that visual identity and the creative touch are necessary in order to give any brand a strong voice.

Being passionate about presentation, I am an equal admirer of architecture, art, and the lovely details of everyday life that are otherwise seen as mundane. Pulling inspiration from these sources, I am able to create meditative work that reflects my admiration for that which is mindful and refined.